Monterey Bay Aquarium Research Institute

Michael Lee

EmSense Corporation

Instruments and Methods for Modeling Consumer Decision Behavior

Wednesday — February 9, 2011
Pacific Forum — 3:00 p.m.

Consumer decision behavior has traditionally been modeled based on survey or other types of self report data. New methods based on physiological data from biometric sensors such as electroencephalogram, heart rate, breathing, temperature, and movement are enabling more detailed insight into these behaviors. Advances in data mining, and decision modeling have enabled the integration of multiple data types and advanced decision models.

This talk will go over some of the MBARI roots in the development of this technology and some parallels between the challenges of observing human behavior and observing behavior of life underwater.


Next: Dale Hogue